Finding Buyer Keywords
Finding “Buyer Keywords” & buyer keyword phrases is essential to making money online. This is often the part of keyword research that presents a big challenge to new Internet Marketers.
In this article, I will address a simple method of locating buyer keywords that allow you to literally step in front of desperate buyers and reap huge online profits.
What are Buyer Keywords?
Simply put, buyer keywords are keyword phrases that are entered into the search engines by people who are looking to purchase a product or service as opposed to keywords related to just getting information or researching a product.
What you want to do is to position your website article or blog post at the end of the buying cycle; not the beginning.
The buying cycle generally begins with research or gathering information about a product or service in order to make an informed decision. These types of keywords are known as “discovery” keywords. They include keyword phrases such as:
- How to…
- How to get rid of…
- How to remove…
- Tutorial
- Weight Loss
- Dog Training
- Cure
- Buy
- Purchase
- Review
These phrase while good at locating potential niches or markets typically only lead to broad results. That is why they are considered “Discovery” keywords and not buyer keywords.
What you are looking for are people desperate to solve a problem!
These folks have most likely already done the research or may not even be interested in research, but just the solution.
Use Buyer Keywords To Stand In Front of Targeted Traffic…
Let’s look at an example of drilling down a discovery keyword… Weight Loss.
The keyword phrase “weight loss” is at the beginning of the of the buying cycle. It gets lots of searches and of course would be extremely difficult to rank for in the search engines.
As you drill down, look to answer the real question people searching for this term are asking. The real question is “how to lose weight”.
The answer to the question of “how to lose weight” has many solutions.
- Diet pills
- supplements
- meal programs
- energy shakes
- etc.
- Exercise
- exercise guides
- exercise equipment
- exercise clothing
- Gastric Bypass surgery
Again, you would not want to try to rank for “Diet Pills” as it is still too broad. Think about kinds of diet pills or other OTC supplements/vitamins/energy shakes, etc.
For example:
- HydroxyCut (4,800,000 results) Discovery -Broad
- Hydroxycut Hardcore (1,050,000 results) Narrower
- Hydroxycut Hardcore Pro Series (371,000 results) Buyer
Hopefully you can see that there is a lot less competition for “Hydroxycut Hardcore Pro Series”, than for Hydroxycut.
Rank for “Hydroxycut Hardcore Pro Series” and you will step in front of those people searching for a specific answer to the “how to lose weight” search term.
Learn and understand “keyword psychology”.
Ask yourself, “why” do they want “X”? Focus on the people behind the search and you’ll pick winning buyer keywords more often than losers.
Drill down using the FREE Google External Keyword Tool and take your time.
It is far more profitable to spend the time and energy to get the buyer keywords right than to rush the process and not choose keywords that convert into sales.
If you’ve got an online business struggling because you’re simply not getting enough visitors, then I encourage you to check out the video below.
Finding Buyer Keywords
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