I’ve spent the past several months consuming myself with all of the latest tips, tricks, techniques and strategies promoted by some Internet Marketing’s best known experts. I’ve spent quite a bit of money and time researching the latest product launches to find out if this stuff really works! (More about that later in future posts)

It seems as though every week there’s a ‘guru’ is launching a new product with the promise that it’s the “UBER” solution to your online marketing problems. Most promise instant success and loads of cash profits. This is a conspiracy to keep you searching for SHORTCUTS… There are none!

What I’ve found is that most are variations on basic themes of Internet Marketing.
In reality… there’s seldom a real breakthrough revelation. However a few really deliver “cutting edge” strategies that work like magic.

ONLINE SUCCESS = MASTERING THE BASICS!

And here is where the vast majority of online marketers fail.

Unfortunately we live in a society that promotes the false notion that success can be achieved in 3 or 4 steps. This “microwave” mentality is as rampant in the Make Money Online world as it is in any other sector of our society.  Most people don’t want to work hard.

Magical Thinking has created within our society the notion that I can invest little or nothing and reap a whirlwind of prosperity. We call this hype!

But when the dust settles and the smoke clears it comes down to this…

Successful online marketers follow a pretty simple plan…

1. Must have your own domain name
2. Get a good hosting provider
3. Get a quality auto-responder service
4. Pick your markets (niche, affiliate, whatever)
5. Build website/blogs related to your market
6. Create multiple “Squeeze” Pages (split test to find which one works best)
7. Drive traffic to your squeeze pages (bum marketing, seo, web 2.0, ppc)
8. Build a huge list of responsive, targeted subscribers (make sure to create killer follow email series)
9. Segment your list (get rid of tire kickers early)
10. Refine, rinse & repeat.

Sounds easy right? So why is it that so many online marketers fail?

1. Lack of specific knowledge of basic skills
2. Magical thinking (i.e. you can do this without spending any money)
3. Lack of focus (distracted by stuff that doesn’t create cash flow)
4. No mentor
5. No plan ( hey, it’s a business… you need a business plan, duh)
6. No funded proposal (your business should pay for itself)
7. Lazy
8. Cheap (false notion that you can build a business purely using rehashed “free” resources)

Are you the victim of magical thinking?

What do you think? Agree or Disagree? Leave your comment, make sure to include your email address. I’ll be sending some free resources to the best responses. (Want to know what? Read the first paragraph and use your imagination)

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