How changes in Search Engine Algorithms Can Affect Your Page Rank
For example, in November 2003, Google’s infamous “Florida Update” caused millions of web pages to be dropped from Google’s search results. Major updates have become the bane of website owners and SEO professionals alike; however it has become apparent that updates like these are necessary to improve the relevancy of search results. Like it or not, continual tweaking is required by both the search engine developers and SEO professional to continue delivering the relevant results.
Change is important. In the case of search engines, it is required. Algorithms cannot remain the same forever. For example, just because you have ranked #1 for a certain keyword for six years doesn’t mean that you “own” that ranking. New websites are being developed on a daily basis, some of which may even be better than yours. Google algorithm update gives all players a chance to compete on level ground.
How can you deal with algorithm updates when it’s affecting your Page Rank? Below are some tips you can follow:
Don’t Panic – getting apprehensive when you see your site dropping from #1 to #20 is quite normal. But panicking will do no good. A lot of web masters think that they can control any given situation. The fact is they can’t. It’s better to let the storm pass before you deal with the problem. Chances are, the sites that are really relevant will re-surface in the rankings, unless they have been penalized for using black hat SEO techniques.
Keep the Website Properly Optimized – keeping the meta tag, title, body and other content properly optimized and having a significant external link inventory can help your website weather the storm of a major search engine algorithm update.
Refine your Keyword Selection – some web masters may be thinking, “Why fix it if it isn’t broken?” However, ranking well with a certain group of keywords today doesn’t necessarily mean that you’ll rank well forever. Refine your keyword selection with related terms that searchers type in when making a query.
Patience is Key – you know that updates are always on the horizon. Prepare your site for any algorithm changes by sticking with the basics. Providing fresh content for your site, building backlinks, and establishing a loyal traffic base will ensure that you’ll have a technically-sound website even when changes occur.
The author is an expert in the sphere of Nashville Search Engine Optimization. He gives a number of precious information on article marketing, email marketing. Also his Nashville Web design considered one of the finest on the internet.
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