If you are anything like me you are probably of the mindset that the Internet has significantly lessened the level of customer loyalty that most companies are accustomed to.

The reason for this is consumers now have so many choices, they no longer have to rely on digging through the phone book or count on the right “interruption based” advertising message to create a “top of mind awareness” for when they are ready to make a buying decision.

Let’s face it … The Internet is here to stay!

We have a couple obvious choices. We can either hire the world’s greatest hackers and attempt to have them permanently destroy the Internet so it goes offline forever, or we can come up with creative ways to embrace this supposed “loyalty killer” and turn it into a “loyalty enabler.”

As Twitter continues to grow in popularity and more and more people get hooked on it as they have with Facebook, your potential to stay in front of your customers will increase tremendously.

Eleven percent of the population has already used Twitter and that number will continue to grow at a rapid rate in the coming months and years.

For the purpose of this article I’d like to focus on how a sports bar / restaurant could use Twitter to build customer loyalty and sales dollars at the same time.

Step One – Create a “Twitter-centric” Promotion

Let your customers know your restaurant is an active Twitter participant and that you’d love it if they followed you. If it happens to be Monday Night Football time invite your Twitter followers to send you a “Tweet” guessing the outcome of this week’s game. Let them know the person who gets the correct score will win a dinner for two. If the economy happens to be nipping at your profits, make sure you add some type of tie breaker so you don’t have to award too many free dinners.

Throughout the course of the game “Tweet” the scores as they occur so you can keep your followers abreast of the game. You may even want to point out those people who look like they are on track to win. Whatever you do make it fun and engage your “Followers.”

Step Two – Create Twitter Follower ONLY specials

Send out a daily “Tweet” that offers a special for your Twitter followersONLY. It doesn’t have to be a big deal. It could simply be 50% off on an appetizer. Just offer something and don’t be too cheap. What you’ll find is that the customers who initially began to follow you for the “Guess the Score” contest, will be excited that there is something else to look for from your restaurant’s tweets.

If you consistently “Tweet” these offers, you’ll find people will look out for your “Tweets” specifically and you may just give them a reason to fore-go grilling on the deck and stop by to enjoy your outdoor deck.

Step Three – Keep Your Followers Up to Date on Wait Times

How did you feel the last time you drove across town to visit your favorite restaurant only to find out the wait was 2 hours, or worse yet, they were completely booked for the evening?

I am guessing you weren’t too happy!

Well what if you could have opened up your smart phone, or logged onto your computer and found your favorite restaurant just “Tweeted” that there was a 30 minute wait? I am guessing you’d be much happier.

Could they have just called? Sure, but phone calls are boring and everyone LOVES new technology.

Step Four – Monitor the “Twitter-sphere”

You should always have a search window open on Twitter for your Company name. So many companies have no idea what people are saying about them and if they did, they could help correct a poor visitor experience by simply showing they care. This is something which might take you 30 seconds to do, and you could spend even less time passively monitoring the results.

Think about how you’d feel if you blew off some steam about a bad experience and within a few seconds you got a response back asking how that company could “make it right.” Most people would talk about that to many other people and the buzz created would be incredible!

There are many other ways to use Twitter to build customer loyalty and this is just one simple example. I challenge you to think creatively and figure out how to use this for your business. It doesn’t matter if you have a restaurant or a tool and die shop … Just be creative and YOU WILL WIN!

Pete Brand is a businessman.

He created a successful distribution business throughout the United States, which grew to a network of 2,500 sales people, under his supervision. He also acquired substantial sales and marketing experience with a local telecom company, and helped them to become the number one distributor of the product they marketed.

He was introduced to the Internet in 1998 and was fascinated at the possibilities. Although he didn’t know how to design or program a website, he saw the incredible opportunities the Internet presented in reaching people around the world quickly and efficiently. This motivated Pete to start a website development company which has since helped hundreds of companies around the world create well over $100,000,000 in online revenue.

Pete has a passion for Internet marketing and teaching individuals and companies the exact ingredients required for starting and running a successful online business. His expertise covers both “business to business” and “business to consumer” areas of online marketing.

Article Source:http://www.articlesbase.com/internet-marketing-articles/how-to-use-twitter-to-build-customer-loyalty-944117.html

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The internet is a forum for perpetual innovation and this is evidenced once again with the development of the Twitter community. There are very few people who have not heard of Twitter since it is mentioned frequently in various media channels. The reason for the constant mentioned of Twitter is fairly self-evident. Twitter is a fantastic communicative medium that can help serve a number of purposes. One beneficial strategy people enjoy Twitter for is to booster traffic to their website. How is the achieved? The process is quite simple.

What Is Twitter?

Twitter has been best described as a mini blogging site. Unlike other blogs, Twitter involves sending a series of very short blog notices. These short blog entries are then read by those members of the writer’s Twitter account. Of course, these short blog entrees (called tweets) can be read by anyone who comes across them surfing the web as well. Now, if one were to employ Twitter as a means of boosting website traffic, this process would be far easier than most imagine.

How It Works To Boost Traffic

Here is the way it works: let’s say you have made an update to your website. Clearly, you would want people to read your new update and in order for them to do this, they must be made aware of the updates. So, through Twitter, you would make a series of tweets announcing the updates. Of course, you would also add a link to the various tweets so the readers can follow the links to the site. Those readers of the Twitter account then become the newly boosted traffic to the site. Does this sound simple? If it does, it is because it is!

Clearly, the more tweets you make promoting your website, the more traffic you will drive to the site. As such, a two-pronged strategy of updated your website and then tweeting about it should work tremendously well in terms of boosting much needed traffic to the site. Performing this strategy will reap huge traffic dividends if it performed consistently.

Would you like to get more information on how to generate tons of website traffic or customers by using twitter social network? Visit sites to see a real result. Twitter Traffic Machine or Twitter Traffic Exposed

Article Source:http://www.articlesbase.com/internet-marketing-articles/the-secret-of-using-twitter-to-boost-web-traffic-942918.html

I like to surf different websites, you can say it’s my hobby and interest to visit various websites. From past few years social networking websites become very popular it’s the best time pass for anyone. If you are getting bored then you can surf any social networking site where you can visit different profiles and can contact anyone in world. These sites have become the best source to meet your old friends. I like twitter a lot I have found it very interesting and searched for twitter applications for quite a while.

With Twitter you have the option to link it to your mobile phone or to your instant messenger. This turns Twitter into a powerful mobile communication tool, since you can both send and receive updates on your phone, and stay in touch wherever you are.

The benefit of twitter is its microblogging facility through which you can send short messages of 140 characters to your friends at same time. Spending unnecessary money on cell phones, twitter is the alternative way to interact with your friends. Even you can send messages through your laptop to your friend’s cell phone.

For the businessman and home maker, Twitter is becoming an important part of business promotion, web marketing, personal branding, and the social networking scene. It can be a great tool to get your messages out to a targeted audience and find new business leads.

There are various twitter applications and every application has different purpose. Twitter applications are the add-ons which are used with browsers. You can add these applications in your browser. There are various facilities which are provided by these twitter applications. Facilities like you can search your friend easily through specific twitter application. You can interact with your friends on common topic through specific application. You can share your interest.

Twitter applications are the special tool which gives you different looks to the user’s account and to your explorer. Various twitter applications are so user friendly and enjoyable that while using it you enjoy it. There are various kinds of twitter applications like for games, astrology, different font styles and so on.

To experience all this we find that with Twitter applications, we will receive fast and better service, Sms faster than e-mails; this creates the magic and bound the people in chat bond. Useful to broadcast your company’s latest news and blog posts, interact with your customers, or to enable easy internal collaboration and group communication and many more application are coming soon.

Pallavi is an executive of Wensil i technologies.

Article Source:http://www.articlesbase.com/internet-marketing-articles/save-money-by-using-twitter-applications-920366.html

Time has changed a lot and with the time, knowledge and facilities have changed too. Few years ago very few people knew about the usage of internet, but today the use of internet becomes very easy and well known to everyone. Internet has become the easy way to discover your old buddies and connect with them. In last few years, social networking sites have become an important of our lives. And the services which are provided by these sites are so good that maximum social networking websites are surf by people on websites on an average. Twitter and twitter applications are one of the examples of social networking website amongst so many sites.

It is no wonder why millions of people enjoy social networking. Social networking allows people to share information easily and in some cases, very quickly.

Twitter is a social networking and micro-blogging service that allows us to send short messages of 140 characters.  These updates, known as tweets, are text-based messages that can be sent from a mobile device. Like SMS, twitter has up to 140 characters message in length. These messages are also sent to everyone who subscribed to receive our updates. In turn, we too can receive updates from others.

Twitter was launched in 2006, at that time competition was very high applications like Orkut etc. was already in the market but still twitter made its individual position in the market. In beginning it was estimated that twitter had approximately 3-4 million users and it was on third position as social networking service after Facebook and MySpace. But recently this year in February 2009, the monthly traffic on twitter was around 55 million which was a huge success. Twitter applications are also making its different position in the market. People are pretty much happy with the twitter applications and twitter.  Various facilities provide by the twitter applications which other social networking websites do not provide.

It is not difficult to understand why Twitter is so popular. Apart from its simplicity, Twitter also provides users with the option to send or receive tweets via SMS, RSS, or through various twitter applications. Twitter also provides back-end functionality via APIs that can be implemented in other desktop and web-based applications. This lets users make updates without having to visit the actual Twitter site.

With the personal use twitter is also used in business. There are various twitter applications which are used in business. It can be used to widespread latest information of your company. From company’s latest news to blog posts. It can also enable easy internal group communication, feedback and collaboration.

Pallavi is an executive of Wensil i technologies.

Article Source:http://www.articlesbase.com/internet-marketing-articles/millions-people-choice-twitter-applications-920373.html

There are thousands of twitter applications; twitter has different varieties in it from simple twitter applications to automatics content generators. The scope of twitter applications are so vast, it’s up to you that how do you choose the best twitter application which can give you more benefit.

Every twitter application has different purpose, like one site allows you to specify a new background for your Twitter page.  By clicking you can automatically upload to your home page, simple to use. It’s a great way to customize your page and to generate more interest.  Getting your profile and home page right are two of the most important factors in getting more followers in Twitter.

When your page is ready, you want to set up this site to automate the following of people who follow you, and send direct messages to your new followers.  The message can be as simple as a welcome greeting, or may include a link to a webpage.

Few applications are used to find people of same interest. It’s more interesting when you follow those people who have same interest as yours. So you can easily follow them. Using these kinds of twitter applications will help you to find people in the niche you are promoting and therefore improve the click through rate when you send them links in your updates and direct messages.

Other twitter applications are to find people who share similar interests to you. This one allows you to search by subject matter but also you can meet those people who are from your city. You can then click to follow them.  This is a great tool for structuring geographically-based campaigns.

Why Twitter applications are made??? The reason is to give comfort and facility to the twitter user. Finding single person from lakhs is very difficult job. This is one of the reasons that twitter applications were launched. Special twitter application is available which help you to find a particular person with the same community, interest and same geographical reason.

In Twitter there are few terms which you have never heard of it before joining twitter like tweets which mean comments, followers which mean friends in your list. These things sound so good that’s why people attract to twitter and want to know what these things are. Though meaning of these terms are common but still tweets, followers are very catchy words and this is the reason that what makes twitter different from other social networking websites. Orkut, facebook and so on all these are social networking websites. With the advancement in technology these social networking websites launched. With these sites their special features like for twitter, twitter applications launched. The usage of these sites became popular in people especially in youth. Best source to connect people in all over the world. Alumni meets started happening through these sites. Friends, relatives, old buddies started connected with each other. Then slowly various other social networking websites are launched. Now on internet on the average maximum people surf these sites on the internet.

Twitter applications are the additional feature of Twitter which helps to overcome the drawback of Twitter.

Pallavi is an executive of Wensil i technologies.

Article Source:http://www.articlesbase.com/internet-marketing-articles/purpose-of-twitter-applications-907812.html