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Google Penguin Algorithm – No More Happy Feet!
Google’s latest “Penguin” algorithm wreaks havoc throughout the search marketing world – adversely impacting the Google rankings and traffic of some webmasters globally, including some of the world’s biggest brands.
The Drum. Google Penguin Leaves Trail of Slapped Sites in Its Wake. Virtual-Strategy Magazine. Many SEO in-the-knows perceive Google’s latest algorithm update or Penguin to have failed to correctly carry out its intent. In the midst of the confusion top online marketing expert James Schramko explains what Penguin has been doing and how to Brands Must Act Quickly to Ensure SEO Campaigns Comply With Google Penguin MarketWatch press release Google’s Penguin Search Algorithm Wrap UpBusiness Insider. 17 Ways SMBs Can Survive the Google Penguin Update EffectSearch Engine Watch. Seattle Post Intelligencer The Drum. all 173 news articles.…
Google is taking a tough stance with sub-par promotional activities, and the Google Penguin algorithm, this latest update is one of dozens of tweaks and amendments the search giant makes to its algorithm annually. In 2011, another significant update, known as “Panda” caused havoc among webmasters by penalizing websites based on the quality of their written content.
A few months ago, Farmer… a.k.a. PANDA sent webmasters and online marketers scurrying as they saw their ranking and traffic plummet; many from the first page of Google to cyberspace oblivion.
Well, Google is still tweaking it’s algorithm and there is no end in sight. What that means to Internet marketers and webmasters in general is simple. Build sites that adhere to the rules or suffer the wrath of Google.
If you are using Google’s search engine to drive free traffic, then it is critical that you get it right.
The introduction of Panda was essentially designed to rid the search engines of poor quality content, also known as “spammy” content and to improve user experience across the board in Google.
The key to avoiding a Panda slap is simple: Quality Content
Content should be original or unique and offer value to readers
Use ads or banners above the fold is not advised.
Bounce rate should be low.
Authority of site. Is the site referenced on social sites like Twitter and/or Facebook?
Authority of back-links. Where are your back-links coming from?
Over optimization of website. Avoid keyword stuffing.
This all sounds basic, but millions of websites are built without considering the above factors. Google has made it their mission to rid the Internet, or at least their search engines of low-quality websites.
The once popular one-three page “sniper” sites are no longer a viable alternative. The average affiliate marketer will be hard pressed to get them to rank. Why? They typically are little more than sales pages and contain little value for the reader.
This is evidenced by high bounce rate. If your site visitors are not sticking around on your website, obviously the content is lacking.
Google’s latest algorithm tweak, Penguin was released on April 24th, 2012.
Penguin targets the websites which were spamming the hell out of Google with huge amount of back-links and irrelevant contents. The overall aim of the Penguin Update is to change Google’s search results and to punish the websites which are spammy in nature.
If you are attempting to “game the system” it is a very high probability that Penguin is going to get you. Spammy techniques like keyword stuffing, duplicate content, questionable linking practices, creating fluff content and basically anything with the sole purpose of misleading Google will be penalized.
Does that mean that aggressive back-linking techniques are out?
What about blog commenting?
Will link-wheels still work?
Does this mean the end of spinning articles?
The simple answer is yes and no. Moving forward think in terms of “quality” not “quantity”! Many online marketers have turned to sites like Fivver, purchasing bulk back-linking. That technique will probably not work any longer; unless you specify the kinds of links and the velocity at which the links are built.
Remember, one PR 6 back-link is worth more than 500 PR 0 back-links.
Finally, beware of online ‘gurus’ who promote products that try to “game” Google. You’re setting yourself up for a world of hurt.
Learning how to SEO is not hard. It just takes practice. Once you know the guidelines you can easily build sites that users will appreciate and Google will love you for. In the forefront of your marketing mind must be user experience.
Since I rely primarily on FREE traffic sources, I make it my business to stay on top of Google’s algorithm tweaks.
There is a great guide available that spells out exactly how to deal with Penguin and avoid being slapped by Google.
Penguin Panda Knockout shows you step by step what to do and what to avoid. Lots of images as well as sound SEO strategy.
Most of us work hard building sites that provide great content for our readers. But unless your site is indexed in Google and other major search engines it will never be found or seen. And, as an online marketer you should realize that your competition is not waiting around for you to show up.
The faster you can get your site indexed in Google, the faster you can begin to see results!
Here is a method I use to get my sites indexed in the major search engines quickly. There are some who say that this first method is not necessary, but I’ve found that it works. You can test the results yourself.
The best part is that it only takes a few minutes and it is absolutely free.
Each of the major search engines (Google, Yahoo, Bing) allows you to submit your URL to their search engines for indexing. Below are the direct links to submit your URL’s.
I also suggest that you investigate the various webmaster tools for each of these search engines. Typically they require that you upload a small file to your root directory to verify that you are the owner of the site. Once you’ve done this you can get great information about how your site is ranking in a particular search engine.
Get Indexed In Google Using A Simple Software Script
The second method involves using a free automation tool. I suggest you grab this free tool for indexing your site quickly and as an added bonus (big bonus) getting valuable backlinks.
Any site you put up, you can use this 5 minute process and have your site indexed within hours.
We’re going to be using multiple website monitoring/statistics sites. What’s cool about these sites is that they automatically create pages on the fly (dynamically) depending on what the URL is. To understand why this process works let’s look at an example.
One of these sites is called StatBrain.com –a website statistics monitoring service. Now all you have to do in order to create a page on StatBrain with a link back to your new site is to put this dynamic URL structure into your browser and click go.
The page is automatically generated on statbrain.com and there’s a link back to your new site.
Here’s the structure:
http://www.statbrain.com/www.yourdomain.com
You simply replace “yourdomain.com” with your real site’s domain and enter it into your browser. You will then see a new dynamically generated page for your site.
Major search engines like Google crawl these sites and index these new pages all day long. They pick up the new page on StatBrain, follow the link and then index your site.
Of course doing this manually is tedious and time consuming. But right now you can download…
This is a very viral system and once you start it the links, traffic and commissions grow almost by themselves. (Actually via other people doing the work for you but you get the idea.)
Just go to jumptags and register for a free account. Your site should be on the front page of Jumptags which Google will spider. I have had sites indexed in under three hours.
Mister-Wong.com is another bookmarking service that indexes in Google fairly quickly.
Then create a site map. For traditional websites you can use this free tool, XML-Sitemap Generator. Use an FTP service like Filezilla (it’s free to download) to upload your sitemaps to your root directory public_html file.
For WordPress blogs, it’s much simpler. Just upload the WordPress XML plugin. It will do all the work for you.
You will be required to upload a small file to your domain to authenticate your account for each service. It only takes a few minutes but will greatly improve your chances of getting indexed quickly.
If you’ve got a method for getting indexed quickly, leave a comment and share the wealth!
Optimizing for Google and getting your site on Google’s coveted first page is not difficult with a little work and know how. If you’re new to Internet Marketing you probably realize that just launching a website that looks cool or even that has great content is by itself, not enough to get you on the first page of Google. You must employ sound SEO tactics to achieve the desired results.
What follows is the first post in my series on basic “onsite” SEO tips that will get you started. keep in mind, there is no magic bullet. There are however tried and tested methods which work and which have to tweaked occasionally as Google adapts and changes its algorithms. What works today may not work next week.
Step 1 – Keyword Research. Yeah, I know, it’s been beat to death but the truth is, not choosing the right keywords is the death nil to countless aspiring online marketers.
There are essentially two kinds of keywords. Research keywords and buying keywords.
If you are trying to sell a product and earn quick profits, you want to avoid “research” keywords and concentrate on keyword phrases that people who are looking to purchase a product or service are querying Google and the other search engines with.
Let’s use “dog training” as an example. The term “dog training” is extremely broad. A Google search for this term returns 39,000,000 results. However Google actually helps you in defining search terms. See the screen shot below.
Click to increase size
When you type in the term “dog training” Google actually provides you with more specific search queries.
The more specific you are in your search term the greater your chances of (1) ranking high in Google and attracting buyers. For example, the search term “dog training collar reviews” has much fewer results: 477,000. And when put in quotations, the results are only 37,100.
By adding the term “REVIEW” to your keyword phrase you will generate interest from dog owners who are looking to purchase the best collar for their particular dog.
Click the Google “Option” button and open the Wonder Wheel feature for even more keyword research!
Click To Increase Size - Google Wonder Wheel
Here are a few examples of Buyer Keyword Phrases…
“How to lose weight before a wedding” (desperate for a solution)
“How to restore deleted files” (desperate for a solution)
“Acne Free in 3 Days” (looking for a specific product name)
“Suunto X9i” (looking for a specific product name)
Get the idea?
In my next post, I’ll cover “Optimizing Meta tags”. Even though Google does not rely on certain “meta tags” there are meta tags that are a must for high SERP in Google.
I recommend you subscribe to my RSS feed as I will be adding to the series regularly.
In terms of website marketing strategies and the use of a SEO friendly directory, these do have their uses. Many are free, but how many of them are useful? If you conduct a search will find a load of directories listed, all of which claim to be able to do the same thing. But as all men are not created equal, neither are online website directories. The most important factor in this case is whether or not the directly is actively and correctly managed.
Links are required to undergo an editorial review and be approved so there has to be an editor to do this. Some SEO friendly directories claim to be this, but are in actual fact just “link farms”. This is the main feature you have to look out for when you are thinking of submitting links, high quality directories are managed actively and regularly up-dated.
Always find out if the directory is actively managed and regularly up-dated. The editor effectively approves links and submits them to the directory. As long as the directory you use fits these criteria, even if they are not so actively managed, they can still prove to be useful.
While it is not possible to submit links to your site to every directory on a list as it would be very time consuming, there are directory submission services which will do this on your behalf. They make sure that your submission reaches the correct destination and also keep track of submissions. There is obviously a cost involved, but there are many benefits to making use of this type of service, and it is far more time effective. Anything that saves you time is worth valuable money.
Web and SEO friendly directories are able to help your website immensely. However the Internet is a very big place so things can be difficult to find if you are looking specifically for something. This is how directories can be of use. They are kind of like the old fashioned yellow pages! In effect they list websites under categories which are relevant, for instance if you were selling printed T-shirts you may like to list your site as follows: “Shopping – Printed Clothing – Printed T-shirts”, or a similar listing.
The question many of us might ask is “do people actually use these directories?” I mean Google or any other search engine should be able to do a search just fine! They are available to help people find exactly what they are looking for.
While this is true, it has to be born in mind that people are getting more used to making use of web directories, but not all searchers use them. However this kind of listing serves another purpose, it improves the chance of your site ranking higher in terms of search engine rankings which improves the chances of your site receiving targeted traffic.
I recently read an article that said 62% of small businesses do not have a website, which astounded me. But there’s a big upside in that statistic.
You might think I’m talking about the upside for me, owner of a web development company, but I’m talking about the upside for you, the small business owner. Whether yours is one the businesses that already has a website or not, that statistic represents a “sweet” opportunity you can take advantage of.
First, you need to understand that more than 70% of consumers have adopted the web as a place for finding information before they buy (and sometimes as a means of purchase: e.g., Amazon). A great deal of that information gathering results in a local purchase from a local business found online. In support of this trend, Google has made recent changes that enable people to find local providers of goods and services more easily. If you want customers, you want to be where 70% of them are looking (radio ads, newspaper ads, and even Yellow Pages ads do not draw that percentage).
Second, of the 38% of small businesses that do have a website, fewer than one-fourth have websites that are effective in terms of drawing search traffic or giving web visitors reasons to become customers. This is for a variety of reasons, but from observation, I believe it’s mostly because typical small business websites are static, non-interactive, and haven’t been updated since the day they were launched. We call those set-it-and-forget-it websites. A few years ago, they were of some value, if for no other reason than to show your prospects that you were “with it.” But things have changed and that’s no longer enough.
That means fewer than 10% of small business websites are of any value whatsoever in attracting new customers. Which means that, if you create an “effective” web presence, you’re in better position to take advantage of search traffic than 90% of your competitors, and that opportunity is open to you if you already have a website that isn’t effective, or if you’re one of the 62% that doesn’t have a website at all.
The thing about the web is, it’s a constantly changing environment. What worked 5 years ago is hopelessly outdated. What works today will be outdated 5 years from now. That might seem discouraging, but only if you decide to let it discourage you. There are some things to learn in order to use the web effectively as a marketing tool, but as my wrestling coach used to say, “It ain’t rocket surgery.” Once you get into it, you will find it all within your capabilities, and you’ll be able to keep up as things evolve.
Let your competitors keep their assumptions that it’s too hard (not knowing makes everything seem hard), or too expensive (certainly not compared to that Yellow Pages ad!), or ineffective (and it is ineffective, if your website is the set-it-and-forget-it variety). As long as they think that way, your opportunity is intact (and as long as you think that way, so is theirs). But as a business person, I’m sure you know some action is required to turn opportunity into reality. (Our phone number, BTW, is on our website and blog contact pages. I’m just sayin’…)
Ray Gulick is a blogger, web designer, front-end developer, and small business owner. His company, Evolution Web Development, offers web design/development, database and online applications development, and WordPress blog design, implementation, and consulting. Find his contact info and other articles at his blog, EvoBloggito.
Starting an online business is one thing and making it grow is an entirely different thing. It is useless to deny the fact that anyone can start an online business but it is another reality that not everyone can reap same benefits. In order to get most out of your online business it is crucial to pay attention to few specific things. One of the most important things is the search engine optimization.
When people shop, they prefer making use of a search engine to find relevant sites to shop at. But, they often go with the sites occupying top position in search engine result page. What it means is that if you are at the top of the result page, you are going to get more visitors.
If you are interested in occupying this position you need to use all available search engine optimization tools. These tools offer a lot of help to acquire a better search engine ranking. But, it is important to choose a right tool to get things started. One of the best options in this regard is website reviews.
There are lots of website review sites available today to promote your site. The basic objective of using any internet marketing tool is to make others know about your products and services. Using website reviews is a good option because it allows people to read something valuable about your website. They don’t only get information about your products but they also become able to learn more about the special offers. This often helps in an amazing way.
However, when you check it form SEO point-of-view, it become evident that it also provides a great help in this regard. Actually, there are some specialists search engine optimizers offering their assistance in writing reviews for your website. They don’t only promote your site in the right way but they also make use of such keywords that enhance your search engine visibility. Now it is clear that when search engines get easy access to a website review sites, it becomes easier for people to come and read reviews about your site. These SEO experts write reviews in a convincing tone and compel people to visit your site. This always helps increasing traffic to your website.
So, you can easily see how useful website reviews can be. There are lots of people who often forget to make use of this particular option and end up losing a lot of customers. You must never make this mistake as there are several benefits of using right website review sites. Always keep in mind that website reviews don’t only help you to get more traffic to your website but they also elevate your search engine ranking. With increased traffic and better ranking you can expect an increase in your sales. More sales mean more profit, and more profit is directly related to business success and expansion. So, pay attention to this particular option and get in touch with a right professional to publish your website reviews.
Search engine optimization is important and websites review or blog review are important for search engine optimization. So, visit Estepz.com to get your site reviewed in the most professional way to see some change in your ranking.
SEO (Search Engine Optimization) is the idea of getting more and more traffic to your website from search results. Depending upon the hits or visitors a site gets, the page rank for that site is calculated. It is mostly used as Internet marketing strategy.
It uses algorithmic search and they study the interests of visitors. They create a search result containing words, which are most likely to be sought by the users.
In internet marketing, it will allow you to advertise your business to attract more website traffic. The term optimization means to make something more effective and useful. Make your website more frequently listed. This way you can find the right position in the market. It is the key for successful Internet marketing business.
How To Do SEO For Internet marketing?
1.) While optimizing the website, define a subject of search. Next, define the keywords that will describe that subject. Then find the target audiences, who are bound to search for these keywords.
2.) Pay attention to the contents and design of the website. The pages, mainly the home page, have to light, quick downloading, containing quality information. The most viewed web page will be ranked higher.
3.) Derive the keywords you expect the users will try to search and confirm that the site contains them. Also make these keywords as anchor texts to link them internally. Determine keyword density.
4.) Take advices from SEO experts. as gaining trust of search engines requires time. If your site searches are creating Spams, it will be thrown out of the search engines.
5.) Select the domain name. Having the domain name itself as a keyword, which increases the probability of getting more hits.
6.) Use keywords in page titles. This is particularly useful while posting a blog.
7.) Use keywords in the website contents that may look difficult sometimes.
8.) Include a site map for your website.
9.) While putting up an Internet marketing business, Pay Per Click (PPC) is a good option. In PPC, advertiser pays the site host for every ad clicked.
10.) Use meta descriptions and meta tags carefully, as while making a content search, search engines prefer contents in the meta tag.
11.) Make use of print media, press releases.
12.) Create product related blogs and forums, and provide good contents to the readers.
Also keep in mind that, search engines care a lot about the services you provide to the visitors and the quality of contents.
About Eric Yeo:
Interested in special ebbok about affiliate marketing? Come grab your copy of Effective Affiliate Techniques value at $67 for Free!
You can learn more about his research as well as receive a free special report pack with the latest easy internet business methods by visiting Internet Business Bonuses Now!
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