Ten Reasons Why Online Businesses Fail

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Here’s a huge secret to turning your online business from Failure to Success. Start treating it like a business. Read the article below very carefully. I clipped it from Builder AU. A site by developers for developers. It was written by Tony Stevenson, ZDNet AU.

If you don’t know where you’re going, in your online business,  you’re likely to end up someplace else…Anonymous

1. Failure to acknowledge differences

To be successful with a Net-based business, it’s vital to know the differences between an online business and a conventional businesses. For instance, many business owners venturing on to the Net simply convert an existing sales brochure into some form of online content, publish it, and then wonder why they’re not attracting customers to their site. The textual content of Web sites needs to be expertly written (small and to the point since visitors won’t hang around), be easily navigated, and be backed up with high quality graphics that have been professionally designed.

2. Lack of promotion
No matter how well-designed and presented a site is, it won’t just magically start to attract visitors (a “build it and they will come” mentality). Instead, a site has to be vigorously promoted, and that takes time, money and persistent effort.

3. Stale content
The content of a Web site has to be updated regularly with new material to ensure that visitors will return, and to also tell their friends and work mates about the site. Even loyal people who have come back a number of times will soon tire of seeing the same ancient material.

4. Lack of incentives
Business owners have to give potential customers an incentive for doing business online with them. It could be the convenience of being open 24 hours a day, 7 days a week, all year round. Or it could be that buying online is cheaper than from a conventional outlet. Before venturing on to the Web, a business needs to work out what tangible benefits they are offering to their customers, and what differentiates their Net business from a bricks-and-mortar store.

5. Not easily contactable
If it proves too hard for customers to contact a business online, they’ll soon go elsewhere. For example, not everyone wants to fill out a detailed or longish online form. A better approach is to set up personalized email addresses for each of the employees responsible for a specific part of the business. But there’s small point in providing email addresses like this if staff members don’t respond quickly. Or worse still, not at all. It seems that the business culture of some companies is that it’s OK to ignore email. Unbelievably, some sites don’t provide even a single email contact address.

6. No visitor analysis
Unless you know what’s incorrect, it’s impossible to fix it. But business owners who ignore the statistics for their site are putting themselves in that situation. By not analyzing visitor statistics, there’s no way of knowing what does and what doesn’t work on a site. There are plenty of software packages available, as well as companies, that can provide up to date and comprehensive statistics. The sorts of statistics that can be gathered, for a specified time period, include total visitors, number of first time visitors, total page views, page views per hour within the period, types of browsers used by visitors, and so on.

7. Not reaching out
When running any type of business – conventional or online – it’s simple to slip into a state of being reactive, that is, “flying by the seat of your pants”, instead of being proactive. By adopting the latter approach, a Net-based business owner can use the available technology to reach out to both existing and potential customers with new information and offers. An brilliant example of how this can be achieved is by publishing an email newsletter. Don’t just patiently wait for customers to visit your online business. Excite them with what you’ve got to offer by regularly telling them about what’s happening on your site.

8. Hit and miss
In their enthusiasm to get their Web site up and running, a large percentage of owners don’t take into account the larger picture, that is, where they want their online business to be situated in six months time (or a year or even 5 years time). How an online business starts out is not necessarily where it will end up, and there needs to be a certain plot in place for how the online business is to evolve.

9. Failure to delegate
Small business owners are notorious for trying to do everything themselves, or trying to do it on the cheap. An online business site is an investment, and money must be spent in making it look excellent, simple to use and protecting confidential information. Owners should make it a policy to hire the “right” professional people for the different tasks that are involved in setting up an online business. For example, the securing of online transactions is best left to an expert in that particular field.

10. Going it alone
A much too common reason for an online business going under is the failure of the business owner to forge partnerships or agreements with other non-competing online businesses. A better, more productive approach is to enact the ancient maxim of “strength in numbers” and to learn collectively. For example, a site that caters for seniors could join forces with an online bookshop to showcase books that are relevant to that age group.

Tony Stevenson is the author of the two best selling Internet books, “The Australian Guide to the Internet” and “The Australian Guide to Online Business”. His company also publishes the two well loved, free email newsletters, “Internet Update” and “Sites of the Day”. These newsletters are distributed to readers in more than a dozen countries.

To Your Success,

Bob Coleman

You have probably heard business owners complaining that their Internet marketing strategy is just not working. When you ask them what exactly their Internet marketing strategies are, they all tell you a similar story. It’s easy to realize that when Internet marketing SEO is concerned, people are making a lot of stupid mistakes. Here are five common mistakes that people make when promoting their websites.

The first stupid Internet marketing strategy mistake that people make is to trust their Internet marketing consultant fully. Sure, in any business relationship, you are going to have to have trust. But you don’t want to trust them so much that you forget about what they said they were going to do and when they said they were going to do it. If, after signing the contract, your Internet marketing consultant puts his feet up and starts relaxing, it may be time to find a new Internet marketing strategy.

Another stupid mistake people make is when they think that Internet marketing SEO is going to solve all of their advertising problems. Sure, Internet marketing is important, but forgetting about more traditional means of advertising for your business is going to keep some people from learning about your business. If you are selling spare computer parts, you may just want to stick to Internet marketing, but if you are selling household clothes, clothing or pizzas, you want to make sure to look into other forms of advertising as well.

The third stupid Internet marketing strategy mistake that people make is to not keep proper records. When starting an advertising campaign, you need to have a baseline – knowing how many customers you are already bringing in, how much profit you are making and so on. If you don’t know these numbers before you start the campaign, how will you know that your Internet marketing strategy is working?

One really stupid mistake is to put your Internet marketing strategy in place before your website is completed. Sure, good Internet marketing strategies are going to get people to come to your site, but if they come to a site that is still under construction, they are not likely to bookmark it and they are not going to come back. Make sure that you have a high quality website and product before starting your marketing.

The fifth stupid mistake is to not have an Internet marketing strategy. Even if you are a company that has just started out, you need one. If you are not on the Internet, you are definitely missing a huge percentage of customers. If you can’t describe what your Internet marketing strategy is, you’re also going to get scammed (or at the very least it will do nothing for your business). You should be able to explain what is going on with your business and what your advertising goals are.

If you are a new business owner, you’re probably excited about the whole process of getting people to come to your site and buy your product. Internet marketing strategy can be complex, and people make a lot of mistakes. The key to a good campaign is understanding how to get the most for what you are paying.

Netresults.ie provides the best internet marketing consultant advice in Ireland! To get more internet marketing strategy tips and a free web site video review go to netresults.ie
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