Tag Archive | "Credibility"

The 3 Internet Marketing Strategies You Should Avoid


Having the bad Internet marketing strategies can ultimately ruin your business. There are many mistakes Internet marketers make when they first started out in this industry. Here are some of the bad Internet marketing strategies they used as a mistake in running their own business.

1.The Wrong JV Strategy

When Internet marketers first started out, at some point in time they figured they need help. Help to set up their website, create their own e-book or to sell their product to a large list in order to gain more profit. Let us take the scenario of wanting to sell their own products to someone else’s list. A list is a list of email addresses of the people that has subscribed or opted-in to promotional email newsletters that has information of value. Having a joint venture partner who has a large list sounds good to be true, because the probability of making a huge amount of profit is very high.

However, the mistake that some Internet marketers do is that they promote a product that is contending with their JV’s product rather than complimenting them. For example, if I am your JV partner and I am promoting a copywriting course to my list, but you want me to promote your copywriting course as well that clashes with some of my copywrting training fundamentals, what were you and I thinking?

What we should do is to promote our products that compliment to one another. So, if I am promoting a copywriting course to my list, you can promote a copywrting e-book or software. Thus, wouldn’t you imagine that there would be more credibility in our products, sales would be much more effective and the profit could be easily split?

2.Leaving Your Pay-Per-Click Ad At That

One of the most biggest mistakes Internet marketers make is not testing out their ads for their effectiveness in click through rates and website conversion. How a pay-per-click advertisement works is that for every click your customers clicked on your ad, you will have to pay a few cents. What some Internet marketers do is that they create an advertisement and just leave it for targeted traffic to come to their sites but they do not test out other different ads that have the potential to bring more targeted traffic, but induce less cost.

I like to use Google Adwords because the changes I make in the ad takes place immediately rather than waiting a couple of days at other pay-per-click engines. What I recommend you to do is to change the style and words of your ad at least once in two weeks. At the same time, take note of the traffic and website conversion rate. A website conversion rate simply means the number of your visitors that turn into your customers. Do this internet marketing strategy for three different ads that promote the same product and compare them to one another. The ad that gives you the highest number of traffic and website conversion rate is the ad that you should be using for that product.

3.Not Being Honest In E-mail Marketing

Internet marketers build large email lists to promote their products or to provide them with freebies, newsletters or advice based on what their customers are looking for. However, some Internet marketers are dishonest in the ways of email marketing. They will repurpose or sell their lists to other internet marketers of another niche and their customers will eventually receive emails that did not opt-in for.

This is an act of not respecting customer privacy and you can be labelled as a spammer. What you can do is to find a JV partner of the same niche as you’re in and ask if he could help you promote your product in his list. As a reward, he gets commissions for every product he has sold in his list.

Besides these three bad internet marketing strategies, There are many other strategic mistakes that people do not realise that could harm their business. This is often overlooked because making money is utmost on their minds. I’m not saying that you shouldn’t be thinking about making money, I’m saying that you should be making money the smart way. Discover from other internet marketers the mistakes that they have made throughout their Internet marketing journey and learn from it in order to prevent your business from unforseen circumstances.

Jo Han Mok is a #1 bestselling author and a masterful planner in developing successful internet marketing strategies. Find out how he can make you discover the internet millionaire within! Visit his website at http://www.internetmillionairecode.com
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Ebook Internet Marketing Strategy – Ebook Internet Marketing Strategy Secrets


Ebook Internet Marketing Strategy

What ebook internet marketing strategy will you use? Over 90% of internet business concentrates on marketing. Without a good internet marketing strategy it will make it very difficult to to get anybody to purchase your ebook. You need to develop a very good ebook internet marketing strategy to drive visitors to your website and ultimately generate customers and profits.

Ezine advertising will drive targeted visitors to your website quickly. You can target your adverts with laser like precision. Start off by looking for related ezines to advertise in. The Directory of ezines contains important information such as contact information listed with the ezine and this will save you a lot of time. A solo advert to an ezine produces the best results.

Drive targeted traffic to your website using ppc advertising. You need to setup an account with Google Adwords, Overture and MSN Adcenter and you can also use some of the less popular ppc search engines. First you need to do keyword research and identify targeted keywords for your website then you can place your adverts.

Article marketing produces the highest quality of leads that you can produce. You establish yourself as an expert in your field and this creates trust and credibility. Leads from articles convert 10 times better than leads from other sources. Write articles related to your niche and submit them to the top article directories like EzineArticles. You can also look for ezine newsletters which accept articles and submit your articles to these. Ebook Internet Marketing Strategy

Use joint ventures and look for websites related to your niche as long as they do not compete directly with you. Contact these websites and ask them to send your offer to their list or post links to your website on their websites. You need to give them a reason to do this. You can offer to split the profits from the sales of your ebooks to them.

For some successful marketers banner advertising produces the best results. You need to design your advert not to look like an advert so that it will get clicked on. For example you can use a white background and make your advert text look like a hyperlink so that it will get clicked on. Look for related websites to advertise on and negotiate with the website owner before you place your advertising campaign. You can also ask for a trial run to see if advertising on their website works.

Follow these ebook internet marketing strategies. Drive targeted visitor’s to your website and watch your sales of your ebook soar. Ebook Internet Marketing Strategy

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