Niche Marketing Strategy

Finding Your Niche Market

Your Niche Marketing Strategy begins with research. This is where a lot of people are left scratching their heads. Well, scratch no more. The following video will provide you with tremendous insight in how to go about finding your niche market trends, and provide you with a list of resources that you can begin to use immediately to find the right niche for your online business.

Winning Strategy For Finding Your Niche Market

Look for three things in your niche market.
1. Competition
2. Back-End Opportunities
3. Your Passions

Choose A Competitive Market…

• Competition tells you that niche you selected is hungry and spends money. If your niche is spending money, then you can get them to spend money with you.
• Competition say that there are proven buyers and that they will buy similar products over and over again. Therefore, there is a back-end opportunity. The more back-end opportunity,the more it’s possible to increase the life-time customer value.
• You can JV (Joint Venture) with your competitors if you decide to sell your own product. The most money is made in JV’s.
• Because there are a lot of websites in a competitive market, I can observe my competition and get ideas from them.
• Choose a niche that has relatively little competition in the search engines, analyzed by looking at the number of pages of results a term has when searched.
• Choose a niche or a topic that is in demand, evidenced by looking at the level of search volume with a tool like Yahoo Search Engine Marketing
• Choose a niche that is profitable i.e., it has products that are being sold that people are buying online, with affiliate programs that offer you good conditions, decent pay-outs and reliable tracking.

Research Is Your Key to Success

See how many results there are, as well as how many ads appear. Near the bottom of the search results page, see if Google lists any “related searches” so that you can try looking at phrases you didn’t think of previously. Another tool you can use is the Google Adwords Keyword Tool. Some folks even call this the Google External Keyword Tool. You’ll find columns marked Advertiser Competition, Search Volume, and Average Search Volume. The more advertisers for your chosen keywords or phrases, the more profitable (generally speaking). If you’re considering becoming an Affiliate Marketer, selling someone else’s product for a commission, go to ClickBank.com and click the Marketplace Link. ClickBank is probablyu the most respected Affiliate Marketing clearinghouses in the industry. Products are listed in categories that you can search based on your market research. Click a category and review the products offered. You should choose a product with a fairly high “gravity” which indicates the product is selling. Also, choose a product with a sales price of at least $20.00. You’ve got to make money on the deal. Most affiliate owners are paying between 50% and 75% commission on the product. You can make excellent commissions selling as an affiliate, if you have the other essential marketing pieces in place.