Tag Archive | "internet marketers"

Google Penguin Algorithm

Posted on 05 May 2012. Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Google Penguin Algorithm  – No More Happy Feet!

Google’s latest “Penguin” algorithm wreaks havoc throughout the search marketing world – adversely impacting the Google rankings and traffic of some webmasters globally, including some of the world’s biggest brands.

The Drum. Google Penguin Leaves Trail of Slapped Sites in Its Wake. Virtual-Strategy Magazine. Many SEO in-the-knows perceive Google’s latest algorithm update or Penguin to have failed to correctly carry out its intent. In the midst of the confusion top online marketing expert James Schramko explains what Penguin has been doing and how to Brands Must Act Quickly to Ensure SEO Campaigns Comply With Google Penguin MarketWatch press release Google’s Penguin Search Algorithm Wrap UpBusiness Insider. 17 Ways SMBs Can Survive the Google Penguin Update EffectSearch Engine Watch. Seattle Post Intelligencer The Drum. all 173 news articles.…

Google is taking a tough stance with sub-par promotional activities, and the Google Penguin algorithm, this latest update is one of dozens of tweaks and amendments the search giant makes to its algorithm annually. In 2011, another significant update, known as “Panda” caused havoc among webmasters by penalizing websites based on the quality of their written content.

A few months ago, Farmer… a.k.a. PANDA sent webmasters and online marketers scurrying as they saw their ranking and traffic plummet; many from the first page of Google to cyberspace oblivion.
Well, Google is still tweaking it’s algorithm and there is no end in sight. What that means to Internet marketers and webmasters in general is simple. Build sites that adhere to the rules or suffer the wrath of Google.
If you are using Google’s search engine to drive free traffic, then it is critical that you get it right.
The introduction of Panda was essentially designed to rid the search engines of poor quality content, also known as “spammy” content and to improve user experience across the board in Google.
The key to avoiding a Panda slap is simple: Quality Content
  • Content should be original or unique and offer value to readers
  • Use ads or banners above the fold is not advised.
  • Bounce rate should be low.
  • Authority of site. Is the site referenced on social sites like Twitter and/or Facebook?
  • Authority of back-links. Where are your back-links coming from?
  • Over optimization of website. Avoid keyword stuffing.

This all sounds basic, but millions of websites are built without considering the above factors. Google has made it their mission to rid the Internet, or at least their search engines of low-quality websites.

The once popular one-three page “sniper” sites are no longer a viable alternative. The average affiliate marketer will be hard pressed to get them to rank. Why? They typically are little more than sales pages and contain  little value for the reader.

This is evidenced by high bounce rate. If your site visitors are not sticking around on your website, obviously the content is lacking.

Google’s latest algorithm tweak, Penguin was released on April 24th, 2012.

Penguin targets  the websites which were spamming the hell out of Google with huge amount of back-links and irrelevant contents. The overall aim of the Penguin Update is to change Google’s search results and to punish the websites which are spammy in nature.

If you are attempting to “game the system” it is a very high probability that Penguin is going to get you. Spammy techniques like keyword stuffing, duplicate content, questionable linking practices, creating fluff content and basically anything with the sole purpose of misleading Google will be penalized.

  • Does that mean that aggressive back-linking techniques are out?
  • What about blog commenting?
  • Will link-wheels still work?
  • Does this mean the end of spinning articles?

The simple answer is yes and no. Moving forward think in terms of “quality” not “quantity”! Many online marketers have turned to sites like Fivver, purchasing bulk back-linking. That technique will probably not work any longer; unless you specify the kinds of links and the velocity at which the links are built.

Remember, one PR 6 back-link is worth more than 500 PR 0 back-links.

Finally, beware of online ‘gurus’ who promote products that try to “game” Google. You’re setting yourself up for a world of hurt.

Learning how to SEO is not hard. It just takes practice. Once you know the guidelines you can easily build sites that users will appreciate and Google will love you for. In the forefront of your marketing mind must be user experience.

Since I rely primarily on FREE traffic sources, I make it my business to stay on top of Google’s algorithm tweaks.

There is a great guide available that spells out exactly how to deal with Penguin and avoid being slapped by Google.

Penguin Panda Knockout shows you step by step what to do and what to avoid. Lots of images as well as sound SEO strategy.

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How To Use Mobile Marketing|Mobile Marketing Guide

Posted on 19 December 2011. Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What is Mobile Marketing?

 

Two phones with mobile internet capability dis...

Mobile Marketing provides an interactive way for marketers and advertisers to attract and stay in touch with their prospects and customers..

While still the new kid on the block SMS mobile marketing is evolving as a marketing platform. Likewise, intergrating a Mobile Marketing Strategy can help Internet marketers to communicate with clients and prospects hassle free!. Using short SMS code is how Mobile Marketing and Advertising reaches an audience with their message or service; along with email.

In comparison to standard kinds of marketing and advertising, Compared to standard marketing practices, Mobile Marketing campaigns are a lot more cost-effective. In addition to its cost effectiveness, Mobile Marketing SMS is extremely powerful. To reach a substantial buyer base, For example, if you wanted to reach your buyer base, you would employ similar research techniques as traditional marketing. Social media marketing continues to be put into practice by way of a substantial people and also this is one of the logic behind why organizations must have social websites existence.

Promoting business via text message and social media has a short history, but still Mobile Marketing is garnering an impressive track record and is regarded as a major advertising platform for the future.

New technologies within SMS are allowing companies to (1) mangage customer contacts,, (2) promote multiple offers simultaneously, and (3) target highly relevant markets. More and more companies are tapping into this technology.

Maybe you’ve been considering tapping into this new and lucrative market, but you haven’t figured out yet where to begin.

Really, it is quite simple,, and that what’s so cool about Mobile Marketing.

Mobile Marketing – 7 quick steps for getting started quickly

Step 1: Set goals for your mobile marketing business. What do you want it to do?. Do you want to improve your interaction with your customer base? Do you want to use it to brand your business and set it apart from your competition?? Do you want to use SMS to diversify your marketing businesses with off-line customers.? End the end, the name of the game of course is more sales!

Step 2: Who is your target audience?. You need to know this,, and more specifically you want to know where to target your mobile messages? Is it stay-at-home moms? Specific business entities? Teenage Girls? Celebrities?

Step 3: Once you’ve identified your purpose and target audience, begin to construct mobile marketing campaigns to meet your goals. Once you know your target marketing, you will be able to know how often to send messages.. Spend the necessary time thinking about your customers, and what would be the best time to contact them.

Step 4: In this step, you will want to choose a mobile marketing service vendor. There are several available, and it’s best to check out 3 or 4; comparing what each offers in the way of plans. What you want to do is evaluate their pricing structure, while also paying close attention to all the features and benefits. Make sure whichever mobile marketing service vendor you choose has a track record of excellent customer support.

Step 5: Moving forward, we are 2/3′s of the way there. However, equally important is a subscriber list, because, without it, you have no prospects to market your products or services to. Begin to build a database. You can use both online and offline strategies to do this. If you have a brick & mortar business, you can use traditional signs soliciting people to sign up to get promotional deals via your mobile messages. Offer to sign people up to SMS messaging at the point of sale, use flyers, put it on your business cards or any other promotional materials. Give potential customers an incentive to sign up. Use a QR Code so people can opt-in via their smart phones.

Step 6: Send SMS texts to your list of subscribers regularly. Send quality messages though. Make it a point to say something of value to your subscribers; make it worth their while to read, whether it is good information or a great deal. If you send good information or deals, your customers will look forward to receiving your messages with anticipation.

 Step 7: The final step is really important, and it is one that a lot of marketers forget to do, but it can transform a mediocre mobile marketing campaign into one that is awesome. You must track your results. Test, tweak, rinse and repeat.. Over time you should see a substantial improvement in you mobile marketing efforts. There you have it, your 7 Step Mobile Marketing Start-up Guide.

Keep in mind, this is just an introduction to Mobile Marketing!

For a more detailed tutorial on how to profit with Local Mobile Marketing, I recommend Mobile Profits 101. Discover How to Quickly and Easily Reach Your Customers Through Mobile Marketing Without Worrying Whether It Will Get To Your Customers or Not!

Mobile Marketing

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Unfair Money System Review – Real Deal?

Posted on 01 November 2011. Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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Unfair Money System From Michael King?


See unfair money system here <<


Let me begin unfair money system review by telling you what it is not. Unfair Money System is not another hyped up Clickbank product, not is it a 1-2-3 click magic software that promises the world and comes up short.

Michael King, marketing expert has developed a system that is proven to deliver. Using the Unfair Money System and it’s unfair advantages his students and clients have been able to earn over $200,000 in just 30 days.

Here is the gist of what’s in Unfair Money System

The big difference between you and the rich Internet Marketers isn’t the fact that they are smarter or more resourceful than you.

It all comes down to having the right system that produces the desired results.

Michael King exposes his proven system that will allow users to position themselves directly in front of the revenue streams.

Unlike the deceit practiced by many ‘gurus’  who promote products with outdated methods that fail to deliver, he unwraps the inside details of how big money is made online.

Get The Inside Details  - Click Here to View the Video

Now, for sure you want to succeed as an affiliate marketer with all that benefits  - financial freedom, time freedom, becoming an expert.

But, the real question is – do you have what it takes ? You see YOUR mindset has more to do with your success than you might think.

Most Internet Markets have bought into the MYTH that it is hard to make money online. As a result they struggle, or they chase the latest string of shiny objects hoping that magically they will make them rich overnight.

Once you have the right mindset about making big money online, the rest is really simple. You have to execute your plan. Another big problem is having the right plan.

to Once you discover your specialty, perseverance, patience, determination comes next. These are the qualities you should possessed to be a good affiliate marketer.

 If ignorant both of your enemy and yourself, you are certain to be in peril.
Sun Tzu

Here’s a FACT! Most people do not have the opportunity to grab hold of unfair secrets to make money online.

As a result, it can typically take around 7 years before they make any real money online.

YOU don’t have to fall into this category.

 

Unfair Money System

FREE Unfair Money System Blueprint?

 

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Strategies For Online Newbies

Posted on 28 August 2011. Tags: , , , , , , , , , , , , , , , , , , , , ,

What are Strategies For Online Newbies?



strategies for online newbies

Before I can discuss with you the various strategies for online newbies, I believe it’s important to define the difference between a strategy and a tactic.

The term strategy is most often associated with a military operation. In fact, the primary definition is the science and art of combining and employing the means of war in planning and directing large military movements and operations.

It is also defined as a plan of action or policy designed to achieve a major or overall aim.

A strategy tends to be designed to achieve long term goals.

Tactics are different in that they are designed to achieve short term objectives.

In military usage, a distinction is made between STRATEGY and TACTICS.

New Marketing Strategy

Online marketing can easily be likened to warfare. It is you versus your competition. You both are vying to make a sale to a targeted audience of potential buyers.

In order to build a successful online business you need a strategy that encompasses all facets of online marketing. This includes, but is not limited to:

  • Niche Research
  • Keyword Research
  • Lead Generation/List Building
  • Traffic Generation
  • Product Development
  • SEO
  • Social Media Marketing
  • Additional Marketing Methods

At the same time, you might employ a specific campaign designed to focus on a specific area of your overall online marketing business, i.e. list building or traffic generation.

Here you would develop tactics to ensure that a high percentage of prospect join your list.

Strategies For Online Newbies provides new internet marketers with tools, resources and proven strategies (systems) for profiting online quickly. The common term for beginners is “newbie.”

How Will Strategies For Online Newbies Benefit Me?

First let me say, everyone begins as a “Newbie” so don’t be put off by the term.

The benefit you’ll gain from subscribing to our site is that our content is geared toward helping newbies. We…

  1. Provide Proven Strategies For Building An Online Business
  2. Help You Understand What is Internet Marketing
  3. Show You How to Make Money Online quickly
  4. Show You How to Earn Money Online without going broke
  5. Provide free guides and resources
  6. Provide No-Nonsense, Hype-Free Strategies For Online Newbie Product Reviews

When we do not provide the content ourselves, we recommend other authority sites within the genre that will help you succeed.

How To Get The Most From Strategies For Online Newbies?

  1. Visit the site often (we’re always adding new content) or better yet, subscribe to our RSS feed. This way you’ll automatically receive our latest content updates.
  2. Take advantage of our free resources and guides.
  3. Leave comments and interact with other marketers.
  4. Follow us on Twitter for special offers on best value product for building your business.
  5. Join our Facebook Fan page and participate in the conversation.

What To Do First?

I recommend you grab the free report, Beyond the Newbie.

It will start you off in the right direction. There are a few questions you need to ask yourself before you embark on your new online marketing career. Skip this part and you’re in for a long arduous process.

It’s best to get this out of the way first.

The attrition rate for new Internet Marketers is high. Nearly 90% fail. That does not have to be you. So grab your copy of Beyond the Newbie now! Just Click here

To Your Success,

strategies for online newbies - Bob Coleman

Bob Coleman

 

Strategies For Online Newbies

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Finding Buyer Keywords

Posted on 11 August 2011. Tags: , , , , , , , , , , , , , , , , , , ,

Finding Buyer Keywords

 
buyer keywords

Finding “Buyer Keywords” & buyer keyword phrases is essential to making money online. This is often the part of keyword research that presents a big challenge to new Internet Marketers.

In this article, I will address a simple method of locating buyer keywords that allow you to literally step in front of desperate buyers and reap huge online profits.

What are Buyer Keywords?

Simply put, buyer keywords are keyword phrases that are entered into the search engines by people who are looking to purchase a product or service as opposed to keywords related to just getting information or researching a product.

What you want to do is to position your website article or blog post at the end of the buying cycle; not the beginning.

The buying cycle generally begins with research or gathering information about a product or service in order to make an informed decision. These types of keywords are known as “discovery” keywords. They include keyword phrases such as:

  • How to…
    • How to get rid of…
    • How to remove…
  • Tutorial
  • Weight Loss
  • Dog Training
  • Cure
  • Buy
  • Purchase
  • Review

These phrase while good at locating potential niches or markets typically only lead to broad results. That is why they are considered “Discovery” keywords and not buyer keywords.

What you are looking for are people desperate to solve a problem!

These folks have most likely already done the research or may not even be interested in research, but just the solution.

Use Buyer Keywords To Stand In Front of Targeted Traffic…

Let’s look at an example of drilling down a discovery keyword… Weight Loss.

The keyword phrase “weight loss” is at the beginning of the of the buying cycle. It gets lots of searches and of course would be extremely difficult to rank for in the search engines.

As you drill down, look to answer the real question people searching for this term are asking. The real question is “how to lose weight”.

The answer to the question of “how to lose weight” has many solutions.

  • Diet pills
    • supplements
    • meal programs
    • energy shakes
    • etc.
  • Exercise
    • exercise guides
    • exercise equipment
    • exercise clothing
  • Gastric Bypass surgery

Again, you would not want to try to rank for “Diet Pills” as it is still too broad. Think about kinds of diet pills or other OTC supplements/vitamins/energy shakes, etc.

For example:

  1. HydroxyCut (4,800,000 results) Discovery -Broad
  2. Hydroxycut Hardcore (1,050,000 results) Narrower
  3. Hydroxycut Hardcore Pro Series (371,000 results) Buyer

Hopefully you can see that there is a lot less competition for “Hydroxycut Hardcore Pro Series”, than for Hydroxycut.

Rank for “Hydroxycut Hardcore Pro Series” and you will step in front of those people searching for a specific answer to the “how to lose weight” search term.

Learn and understand “keyword psychology”.

Ask yourself, “why” do they want “X”? Focus on the people behind the search and you’ll pick winning buyer keywords more often than losers.

Drill down using the FREE Google External Keyword Tool and take your time.

It is far more profitable to spend the time and energy to get the buyer keywords right than to rush the process and not choose keywords that convert into sales.

If you’ve got an online business struggling because you’re simply not getting enough visitors, then I encourage you to check out the video below.

buyer keywords

Finding Buyer Keywords

 

 

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Internet Marketing: This Might Be The #1 Reason You’re Failing

Posted on 23 November 2010. Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

If I were to ask you to guess why the vast majority of Internet Marketers fail to make any money online I’d be willing to bet cold hard cash that the answers would range from product selection to website design and everything associated with selling and marketing in between.

What if I were to tell you that you’re absolutely dead WRONG!

Of course things like traffic generation, list building, finding a profitable niche, website/blog design, auto-responder series, etc. are vitally important, but I’ve discovered through scores of conversations with new and struggling online marketers that it is something far simpler than the mechanics of online marketing.

The fact that it is so simple is the main reason so many folks miss it.

OK rather than draw out the suspense, I’ll let you in on the secret missing ingredient that causes most online marketers to never…

• Generate substantial targeted traffic…
• Build a list of hungry subscribers…
• Or… make consistent sales.

Drum roll please…

OK, here it is… ACTION!!!

That’s right; the vast majority of new and struggling online marketers do not take any action toward building their businesses. Most are stuck at the point of what is commonly referred to as “analysis-paralysis.”

These are good people, who begin with serious intentions about building an online business and then get stuck collecting and analysis information that in reality they’ll never, ever use.

Does this sound familiar? You join scores of subscriber lists, download tons of free eBooks and software and in fact, join forums and spend hours looking for that secret or special formula that will result in a break-through.

If what I’ve just described resonates with you, you may be stuck in this boat!

At this point, you probably know more about Internet Marketing than most seasoned veterans, but thats it. You’ve become a repository of information about Internet Marketing. But knowledge alone is not enough. What makes things hum is doing!

NO ACTION = NO SALES!

All the good intentions in the world amount to zero, zilch, nada if you never do anything.

The most common reason for this paralysis is information overload!

If you’ve ever been in a fine dining restaurant you’ve probably been presented with one of those menus with a thousand choices on it. So many choices that you become overwhelmed and end up ordering a hamburger as a result. The sheer volume of choices caused you to actually choose the lesser of many evils so to speak.
Rather than taking a chance on something perhaps unfamiliar on the menu, you can’t decide so you end up taking the safest path available – Cheeseburger & fries!

How can you (if you’re in this boat) overcome the analysis –paralysis and information overload and start making some money?

The answer is again simple. You need a plan. There is an old adage in sales that says, “Work you plan and plan you work!” It’s proven and sound advice.

If you don’t know where you’re going, you’re likely to end up some place else…

If you do not have a specific game plan, one that you can put your hands on, you’re doomed to fail.

For a very limited time, I’m giving away my free report, 48 Hour Action Plan, that walks you step-by-step through a simple outline for planning day-to-day activities you need to do to make money online.

Consider this – You can start making money without creating a product, without dealing with support nightmares and even without a website – almost immediately using this proven strategy!

Go here now to grab your copy while they last! -> 48 Hour Action Plan

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Zero Cost Commissions Review: Something Old, Something New

Posted on 09 September 2010. Tags: , , , , , , , , , , , , , , , , , , , , , ,

Zero Cost Commissions is a PROVEN 100% Affiliate-Only Profits, It’s Completely Automated, Can Be Set Up In MINUTES… And Siphons Off FREE Traffic With A UNIQUE Method That Does NOT Require…

  • A Website
  • Any cash to get started…
  • A product or a list…
  • Any experience… or “manual” work on your part (it’s completely automatic)…

Zero Cost Commissions from Paul Liburd and Antonio Giuditta is the perfect no-cost to implement system for new and aspiring Internet marketers.

In a nutshell here what it’s about…

“a “legal loophole” that makes dominating niches as an affiliate AUTOMATIC… ”

“Access to the never-revealed “killer app” software that has turned Paul & Antonio into super-affiliates,”
but more importantly, it can do the same for you!

Zero Cost Commissions delivers both the “how to do” and the “why to do it.” This is without a doubt invaluable to anyone looking to boost profits using a new system.

Zero Cost Commissions exposes a fool-proof blueprint for creating affiliate review that will meet the needs of your readers and literally force them to click through your affiliate link. And… it’s totally AUTOMATED!

Watch my short video review…


Zero Cost Commissions Review
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>> Claim Your Zero Cost Commission Bonus Here!

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Internet Marketing Strategies for 2007

Posted on 21 August 2010. Tags: , , , , , , , , , , , , , , , , , , ,

People struggle everyday setting up an eCommerce site or an affiliate program connected to a product. Though this is a good stop on the way it is only half the battle. To truly make it online you will need more resources than you think. You will need a nice structured plan of action for starting an internet marketing business online. There are many experts that do this all the time in great detail, they have derived strategies for traffic generation and headlines that scream at you.

Some people like to only mention content and that when you have good content you will catch every bodies attention and they will come back and ask for more. The real online marketing techniques that work while others don’t are things such as. Targeted keywords, well-created Meta Tags, good quality advertising, this includes paid advertising and also a nice affiliate program are all nice strategies to make it in the online world today.

There is no doubt that these methods above are all great and should be used. There is nothing that can stop a well structured internet marketing plan. A good internet marketing plan focuses on a few main factors.

1. What you can win in the short run, short-term strategies:

This is direct marketing in it’s core. Quick response marketing. These are the online marketing strategies that can be seen in areas such as emails, banners, PPC and many more like it. What this basically means is that you have one shot, then the person is going to leave your website and never come back. These are the kind of internet marketing techniques experts use in order to get high responses and make massive income in very short amounts of time. This also generates a huge amount of momentum for your website. Online marketing experts have studied these ideas closely and realized that these strategies are all strategies used during holiday seasons such as Christmas. Internet marketers use this to their advantage to create awareness for the crowd. We gain information about different promotions in the market. Internet marketers use this to promote new product launches.

Short Term internet marketing strategies are usually very time consuming and high in efforts. They can also be very expensive. The usual comments from people failing in such instances are things like “Man it was expensive and I didn’t get much out of it, internet marketing sucks”. This of course is because an online marketing budget can get crushed quickly running ads on popular sites over, and over, for longer periods of time.

2. What you will gain in the long run, long-term strategies:

Internet marketing strategies for long term relationships is when you focus on getting fewer people, but more targeted people. This means they don’t come to check you out all the time. They might check back every now and then to buy something you have to offer. You are getting a steady stream of customers willing to buy. This is the strategy most internet marketers use to create a steady stream of income, a nice little base sales line.

To be able to maintain this long term internet marketing base line, you will need to have the following:

* Good Content

* Affiliate Programs for your customers

* Good and Healthy SEO Link Exchanges

* Good SEO

* Embedded Meta Tags

Take note that these things alone does not increase sales for you. These internet marketing strategies provide you with a collectively and steady increase in sales, over a period of time. You might start out at zero for 10 months, but the eleventh month you are getting regular customers, buying more than one of your products all calling you for more.

These long term internet marketing strategies will get your vistors a nice feel and the internet marketing strategies are not very expensive. They do require more work than expenses. This is the kind of business that is slow to start, but over time generates massive leads and earns you the most profits.

For your website to be truly successful in today’s saturated and comtetetive market you will need to do a little bit of both, long term and short term internet marketing strategies for your site to work.

I hope you got a nice insight as to what YOU need to do in order to make any of this happen.

By: Christopher Stigson

The tools I was talking about above can be found at http://online-marketing-expert.com/main/products/software this will really help you in your pursuit to internet profits.
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