Optimizing for Google and getting your site on Google’s coveted first page is not difficult with a little work and know how. If you’re new to Internet Marketing you probably realize that just launching a website that looks cool or even that has great content is by itself, not enough to get you on the first page of Google. You must employ sound SEO tactics to achieve the desired results.

What follows is the first post in my series on basic “onsite” SEO tips that will get you started. keep in mind, there is no magic bullet. There are however tried and tested methods which work and which have to tweaked occasionally as Google adapts and changes its algorithms. What works today may not work next week.

Step 1 – Keyword Research. Yeah, I know, it’s been beat to death but the truth is, not choosing the right keywords is the death nil to countless aspiring online marketers.

There are essentially two kinds of keywords. Research keywords and buying keywords.

If you are trying to sell a product and earn quick profits, you want to avoid “research” keywords and concentrate on keyword phrases that people who are looking to purchase a product or service are querying Google and the other search engines with.

Let’s use “dog training” as an example. The term “dog training” is extremely broad. A Google search for this term returns 39,000,000 results. However Google actually helps you in defining search terms. See the screen shot below.

When you type in the term “dog training” Google actually provides you with more specific search queries.

The more specific you are in your search term the greater your chances of (1) ranking high in Google and attracting buyers. For example, the search term “dog training collar reviews” has much fewer results: 477,000. And when put in quotations, the results are only 37,100.

By adding the term “REVIEW” to your keyword phrase you will generate interest from dog owners who are looking to purchase the best collar for their particular dog.

Click the Google “Option” button and open the Wonder Wheel feature for even more keyword research!

Here are a few examples of Buyer Keyword Phrases…

“How to lose weight before a wedding” (desperate for a solution)
“How to restore deleted files” (desperate for a solution)
“Acne Free in 3 Days” (looking for a specific product name)
“Suunto X9i” (looking for a specific product name)

Get the idea?

In my next post, I’ll cover “Optimizing Meta tags”. Even though Google does not rely on certain “meta tags” there are meta tags that are a must for high SERP in Google.

I recommend you subscribe to my RSS feed as I will be adding to the series regularly.

Recommended Resource: Keyword Profit Secrets

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