What Is A Marketing Funnel?

A “marketing or sales funnel” acts as a sieve to direct qualified purchasers through the sales process, while filtering out less-qualified visitors along the way. At the top of a sales funnel is a mixture of qualified and unqualified prospective customers. Less-qualified purchasers drop away at each step of the evaluation and purchase process. The bottom of funnel, the smallest part of the funnel, contains the most qualified prospects.

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How To Create A Sales Page

Many New Internet Marketers confuse a “Sales Page” with the “Landing Page”. Don’t make this mistake.

The purpose of a Sales Page is to SELL. The sales page converts visitors into buyers.

If they ain’t buying, your Sales Page ain’t work’in!

Creating a winning sales page requires copy writing skills. You’ve got to be persuade people to buy with your words.

Here’s a secret that will help you. Keep this in mind as your write copy: “People Buy On Emotions… and Justify With Facts!”

Pay attention the next time you watch a commercial on television. Notice, the majority of the commercial, at least eighty-percent, is about how the product will make your feel.

There’s a popular men’s shower gel commercial that has women falling all over themselves to get next to him. Somehow, if a man showers with this product, his pheromones become hyperactive and any woman he comes into contact has an overwhelming sexual desire for him. What are the marketers selling? Shower gel? No! They’re selling sex appeal, virility, animal magnetism! Ivory soap (it’s 99% pure) will get you clean, it’s just not as sexy. For an informative in-depth look at what I mean, check out, The Magician, The Hairdresser and The Piano Man. Remember…People Buy On Emotion… and Justify With Facts!

Creating A Sales Pages That Converts

By creating emotional tension, you persuade people to buy. Great copy will produce great results. Sounds simple, but in reality, it takes a lot of time and practice to learn how to write like a pro, especially if writing is not you’re forte. Notice, I didn’t say “sell“. People in general don’t want to be sold anything. They want to believe that they are making a buying decision. A properly designed sales page will accomplish this and more and should have the following components.

• Headline
• Introduction
• Credibility Builder
• Product Benefits
• Features or specifications
• A Bonus
• Ordering Opportunity
• Conclusion

The Headline: Most headlines include three parts. One: the pre-head is to set up the main headline by letting your target market know you’ve got what they’re looking for. Two: the main headline. Using the largest font you plan for any part of the page, describe the product’s main benefit for the buyer. Three: the post-head. You don’t have to have a post-head unless you want to elaborate or clarify the main headline. Example, Pre-Head: Looking for an easy way to boost sales?… Example, Main Headline:

Here’s How You Can Create An AVALANCHE Of Traffic And Sales, By Getting Loads Of Joint Venture Partners To Promote Your Products On Their Websites And Thank You Pages

Example, Post-Head

:

Discover the secret of one of the most powerful business strategies ever devised – and how you can apply it to your online business just minutes from now…

Introduction: The first few sentences of the letter should grab your visitor’s interest at an emotional level. The introduction draws the visitor further into the copy, allowing you to make a presentation of your product and offer. To appeal to the emotions, show the reader the benefits of your product or service by describing how they will feel or how their life will improve once they own and use the product. Credibility: This is a particularly important aspect of on-line sales. Your visitor needs assurance that both you and the product are for real. Give your contact information, including an address. No one will come to your door, and if someone does call, that’s good, because you gain insight when talking with clients. Also for credibility, include some results-based testimonials about your service or product, and give the full name of the testifier. Giving only first names is suspicious. If possible, explain results of product tests or quote favorable third-party reviews. And if you have credentials or expertise related to the offer, include it. Throughout the sales copy use real and specific numbers rather than approximations (i.e. $9724 rather than $9700). Benefits: In bullet form, itemize the benefits (not the features) of the product. Prioritize them, and give an overload. It often only takes one benefit to convince a prospect to buy, but each prospect will have their own hot button. Have plenty of possibilities. Bullets are easy to scan. Example, Bulleted Benefits:

• Proven Recipe For Massive X
• Everything You Need At A X you can Y
• Quick and Easy X
• Quick and Easy Y
• Customize Your Sales X
• Change Your X At Any Time
• Work With Any X or Y

Features and specifications: You say, in effect, “Here is what you are getting. This is what the product is.” These are the details about the product. Bonus Items. The offer should always contain an extra something that has real value. It’s good if the bonus is so worthwhile that people might order the product just for the bonuses. Be creative, and the bonus doesn’t have to be costly for you. Tutorials and quick-start guides are small examples. Go for the wow factor. Whatever you use for the bonuses, assign a specific value to them so that it is part of the price build-up. (i.e., As an added bonus, I’m including X, valued at Y.) Value build-up: Be explicit about the reasons the price of the product is a good value. Make comparisons to other similar products that are more expensive with less gained. Offer a guarantee if at all possible. Anticipate and counter objections. Why wouldn’t your visitor by your product? Create a sense of urgency. That is to say, give a deadline, explain why they need to act now, and keep your deadline real. Help the visitor feel the pain of not ordering – exactly what won’t change or get better unless they have your product. Ordering: First, remember to ask for the order. Make an “Order Now” link. Then, make the ordering process and instructions absolutely clear. Imagine that this is your visitor’s first ever on-line order. Give step-by-step directions. Also, give purchasing options: secure credit card pages and PayPal are most common. Post Script, P.S.: This is a summary of your sales page, a one-paragraph sales page in effect. Include a reiteration of the highlights, and ask one last time for the order. I’ve included a few examples of what is commonly found in online marketing sales pages. You should surf the net for other good examples and create a “Swipe File”. A swipe file is a file you create of examples that appealed to you. When you right your own Sales Pages, you can refer to your swipe file for ideas. Never copy the file. They are just for generating ideas for your own killer copy! Get Your Free Sales Page Generator at: Page Gorilla

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