How To Create A Landing Page|Squeeze Page Basics For Newbies
Posted on : 20-08-2009 | By : Bob C | In : How To Create Landing Pages
Tags: Google, Google Analytics, how to build a squeeze page, how to create a landing page, HTML editor, landing page, squeeze page, squeeze page basics, squeeze page design, types of squeeze pages
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Squeeze Page Basics…
The sole purpose of your Landing Page, or for our discussion a “Squeeze Page” or “Name Squeeze Page” get the visitor’s name and email address.
It’s called as “squeeze page” because there is only one course of action the visitor can take on the page – join your list. An effective squeeze page should contain an attention grabbing headline, a high-impact e-cover graphic, a bulleted list of benefits the visitor/customer will receive from your offer (report, software or other product), and a call to action above your opt-in box. A professional looking and enticing landing page, will result in more sign-ups. And more sign-ups means more money! In fact, you can easily make up to $1.00 per subscriber per month using a great landing page system. Get 1,000 subscribers on your list – make $1,000 per month (every month).
Creating A Basic Landing Page
Here are step-by-step instructions for creating a basic landing page. Step 1. Load up your HTML editor. If you don’t have one, here are some free resources:
Step 2. Insert a new table – about 600-700 pixels wide.
Step 3. Add your attention grabbing headline. Your headline should have the following characteristics:
- At the start and end of the heading it should have quotes (” “)
- Red in color.
- 18-24 pts in size.
Step 4. Add your bold sub-heading. Your sub-heading should have the following characteristics:
- Dark blue in color.
- 14 pts in size
Step 5. Add a short introduction (a paragraph or two). You must make the paragraph dramatic. Make the reader feel the pain or desire if they did or didn’t have this problem.
Step 6. Add 5-7 short, sharp, bold & salivating bullet points about what your reader will discover after they opt-in to see your sales letter/download your report.
Step 7. Add your call to action, i.e. “Act Now!”, “Sign-Up Here”, “Limited Time Offer!” Now your reader wants to know what to do next. This is where you tell them to fill in their first name and primary email address.
Step 8. Copy & Paste the opt-in form. Go to your autoresponder service/software and copy & paste the HTML code for the subscription box underneath your “call to action”. Don’t have an auto-responder service yet? I recommend: Aweber or GetResponse
6 Ways To Increase Your Opt-ins! Also add a note that their email is kept private and will never be used for spam.
Step 9. Upload your name squeeze page files to your web host server.
Step 10. Watch your opt-ins soar! I suggest you add tracking code to your Squeeze Pages, such as Google Analytics (free through Google). By tracking the results of your Squeeze Pages you can determine what works and what needs to be changed. This way you can optimize your landing pages and ultimately increase your landing page conversion rate.
Landing Page Examples
Beyond The Newbie Money Making Secrets For Internet Marketing Newbies Secrets To Success For Online Failures
Landing Page Generators|Landing Page Software
While I recommend that you learn to design your own Squeeze Pages (nothing like knowing how to do it yourself) there are several software programs that can automate the process.
Instant Squeeze Page Generator
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