What Is A Marketing Funnel?

A “marketing or sales funnel” acts as a sieve to direct qualified purchasers through the sales process, while filtering out less-qualified visitors along the way. At the top of a sales funnel is a mixture of qualified and unqualified prospective customers. Less-qualified purchasers drop away at each step of the evaluation and purchase process. The bottom of funnel, the smallest part of the funnel, contains the most qualified prospects.

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